ECTS
ECTS Course Catalogue
Course details
Course code: RESS10116o12Semester: 2012/2013 summer
Name: Marketing in food economy
Major: Economics
Study Type: first cycle
Course type: compulsory
Study Semester: 6
ECTS points: 3
Hours (Lectures / Tutorials / Other): 15 / 15 / 0
Lecturer: dr Marek Nowak
Language of instruction: Polish / English
Learning outcomes: After completing the course students are capable of individual realizing the food market surveys, of estimating and interpreting their results and exploiting these results in food business administration.
Competences: Knowledge and practical skills gained in the course of the study are essential for food business administration and for work in sales and marketing departments.
Prerequisites: Microeconomics, macroeconomics
Course content: Consumer’s needs, food products, classification and characterization of markets, factors influencing consumer demand and food prices levels, consumer behaviour theory, marketing research methodology, marketing management.
Recommended literature: 1. Altkorn J. Podstawy marketingu. Instytut Marketingu, Krakow 2006 2. Kotler P. Marketing. Rebis 2009 3. Urban S. Marketing prodoktow spożywczych. Wydawnictwo UE we Wroclawiu, Wroclaw 2008
Assessment methods: Classes – 20%, project of marketing analysis – 80%. Lectures: written exam – minimum of knowledge to pass – 60%.
Comment: The food market field research is essential for the project.