ECTS
ECTS Course Catalogue
Course details
Course code: NWSS10066o13Semester: 2013/2014 winter
Name: marketing
Major: Commodity Science
Study Type: first cycle
Course type: compulsory
Study Semester: 7
ECTS points: 2
Hours (Lectures / Tutorials / Other): 24 / 12 / 0
Lecturer: dr Marek Nowak, dr inż. Stanisław Minta
Language of instruction: Polish
Learning outcomes: At the end of the course student is capable of doing unassisted marketing research, estimating and interpreting the research results, and using it in business administration.
Competences: Knowledge and practical skills gained in the course of the study are essential for food production administration and for work in sales and marketing departments of catering and food enterprises.
Prerequisites: Economics
Course content: Consumers needs, products, classification and characterization of markets, factors influencing consumer demand and price levels, consumer behavior theory, marketing research methodology, marketing management.
Recommended literature: Altkorn J. (red): Podstawy marketingu, Instytut Marketingu, Kraków, 2003 Kotler P. Marketing. Analiza, planowanie, wdrażanie i kontrola. Felberg SJA, Warszawa 1999. Cholewicka–Goździk K. (red.) Marketing w agrobiznesie. Materiały dla studentów Akademii Rolniczych, Fundacja Programów Pomocy dla Rolnictwa, Warszawa, 1997
Assessment methods: Marketing analysis project. Written exam: minimum of knowledge to pass 60%.
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