ECTS
ECTS Course Catalogue
Course details
Course code: BHS10033o13Semester: 2013/2014 winter
Name: BASE OF MARKETING
Major: Animal Science
Study Type: first cycle
Course type: compulsory
Study Semester: 3
ECTS points: 2
Hours (Lectures / Tutorials / Other): 30 / 0 / 27
Lecturer: dr hab. Damian Knecht, prof. UP
Language of instruction: Polish
Learning outcomes: Knowledge: Student: W01 - knows the origin and scope of marketing in agriculture [BH1_W05]; [R1A_W02]; W02 - has a general knowledge of marketing strategies and marketing mix in the agricultural sector [BH1_W19]; [R1A_W07]; W03 - knows the role of marketing in shaping food consumption [BH1_W21]; [R1A_W09]; W04 - explains the modern concepts of marketing in agriculture [BH1_W22]; [R1A_W09]. Skills: Student: U01 - properly planned marketing strategy the agricultural enterprise [BH1_U01]; [R1A_U01]; [R1A_U03]; U02 - has mastered basic methods of marketing mix [BH1_U02]; [R1A_U02]; U03 - differentiates and carries out marketing research [BH1_U05]; [R1A_U05].
Competences: Personal and social competences (attitudes and behaviors): K01 - is aware of the responsibility for the tasks commonly performed in the team [BH1_K02]; [R1A_K02]; K02 - has a responsibility in managing the breeding enterprise [BH1_K11]; [R1A_K08].
Prerequisites: Prerequisites: none
Course content: Course contents: To acquaint students with the basic premises and principles of marketing orientation as a concept of operations of businesses and other organizations in the market. Learning to think in terms of marketing in the process of formulating corporate strategy and choice of its implementation. Developing students' ability to use procedures and instruments of marketing. Learning fundamentals to organize and control marketing activities in the enterprise.
Recommended literature: 1. Knecht Z.: Zarządzanie i planowanie marketingowe, Warszawa, 2004; 2. Urban S.: Marketing produktów spożywczych, Wydawnictwo Akademii Ekonomicznej, Wrocław, 1996; 3. Koźmiński A., Piotrowski W.: Zarządzanie, teoria i praktyka; PWN, Warszawa, 1999; 4. Knecht D. red.: Kierowanie na rynku żywnościowym, Wydawnictwo Wyższej Szkoły Zarządzania „Edukacja”, Wrocław, 2000; 5. Knecht D., Zawada A.: Marketing – podstawy, badania, aktywizacja sprzedaży, kultura obsługi klienta, Wrocław, 1998.
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