ECTS
ECTS Course Catalogue
Course details
Course code: BHS20068f13Semester: 2013/2014 summer
Name: MANAGEMENT AND MARKETING IN ANIMAL PRODUCTION
Major: Animal Science
Study Type: second cycle
Course type: optional
Study Semester: 1
ECTS points: 3
Hours (Lectures / Tutorials / Other): 15 / 20 / 37
Lecturer: dr hab. Damian Knecht, prof. nadzw.
Language of instruction: Polish
Learning outcomes: Knowledge: Student W01 - knows the origin of marketing and management in agricultural enterprises [BH2_W05]; [R2A_W03]; W02 - has a general knowledge of marketing strategies and marketing mix in the agricultural sector [BH1_W03]; [R2A_W02]; W03 - knows the role of marketing in shaping food consumption [BH2_W15; BH2_W17]; [R2A_W07]; [R2A_W09]; W04 - explains the modern concepts of marketing in agriculture [BH2_W14]; [R2A_W06]. Skills: U01 - properly planned marketing strategy advanced agricultural enterprise[BH2_U01; BH2_U04]; [R2A_U01]; [R2A_U04]; U02 - has mastered all the methods of the marketing mix [BH2_U02]; [R2A_U02]; [R2A_U03]; U03 - differentiates and carries out marketing research for the majority of agricultural organizations [BH2_U11]; [R2A_U07]; U04 - implement elements of the marketing mix and human resources managementin the business enterprise culture [BH2_U12]; [R2A_U07].
Competences: Personal and social competences (attitudes and behaviors): K01 - understand the implications of market developments in marketing and management [BH2_K03; BH2_K06]; [R2A_K03]; [R2A_K06]; K02 - is aware of the responsibility for the tasks commonly performed in the team [BH2_K01]; [R2A_K01]; K03 - has a responsibility in managing the breeding enterprise [BH2_K02]; [R2A_K02].
Prerequisites: Prerequisites: Basic of Marketing
Course content: Course contents: To familiarize students with the basic premises and principles of marketing management as a concept of operation of enterprises and other organizations in the agricultural market. Learning to think in terms of businessin the process of formulating corporate strategy and choice ofimplementation. Develop students’ ability to apply procedures and instruments of modern management.
Recommended literature: 1. Knecht Z.: Zarządzanie i planowanie marketingowe, Warszawa, 2004; 2. Urban S.: Marketing produktów spożywczych, Wydawnictwo Akademii Ekonomicznej, Wrocław, 1996; 3. Koźmiński A., Piotrowski W.: Zarządzanie, teoria i praktyka; PWN, Warszawa, 1999; 4. Knecht D. red.: Kierowanie na rynku żywnościowym, Wydawnictwo Wyższej Szkoły Zarządzania „Edukacja”, Wrocław, 2000; 5. Knecht D., Zawada A.: Marketing – podstawy, badania, aktywizacja sprzedaży, kultura obsługi klienta, Wrocław, 1998.
Assessment methods:
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