Courses list

Wersja polska

Course code: VVSS00078o14
Semester: 2014/2015 winter
Name: Marketing in Veterinary Practice
Major: Veterinary Medicine
Study Type: one cycle
Course type: compulsory
Study Semester: 9
ECTS points: 1
Hours (Lectures / Tutorials / Other): 15 / 0 / 15
Lecturer: dr Robert Karczmarczyk
Language of instruction: Polish / English


Learning outcomes: Students have the basic knowledge about running private business in free market area. Students understand customer-veterinary surgeon relations and good veterinary practice rules. Students are familiar with marketing strategies and ability to be flexible in offering service.

Competences: After the course students are able to set up and run private veterinary practice. They are able to use advertisement, public relation, marketing techniques and other rules in veterinary practice.

Prerequisites: Knowledge of practical work of veterinary surgeons

Course content: Mechanisms of relationship between veterinary surgeons and clients, understanding the differences between professional skills and offering professional service, ethics in veterinary profession.

Recommended literature: Kotler P. 2004. Marketing od A do Z. PWE. Warszawa; Moi Ali. Marketing i public relations w małej firmie. Oficyna Wydawnicza ONEPRESS; Altkorna J. (ed). 2004.Podstawy marketingu. wyd. IV, Instytut Marketingu, Kraków; Ries A., Truto J. 2000. 22 niezmienne prawa marketingu. Polskie Wydawnictwo Ekonomiczne (seria Marketing bez tajemnic), Warszawa; Black S. 2004. Public Relations,. wyd. IV, Oficyna Ekonomiczna, Warszawa; Sullivan M. 2004. Marketing w handlu detalicznym. Oficyna Ekonomiczna, Warszawa; Beckwith H. Niewidzialny dotyk. Cztery klucze do nowoczesnego marketingu. Oficyna Wydawnicza ONEPRESS; Milewski R. 2002. Podstawy Ekonomii, , PWN, Warszawa

Assessment methods: Passing grade of seminar work and written exam. Minimum required knowledge for passing: 60%

Comment: Classes are led as seminars.