Courses list

Wersja polska

Course code: NWSS10051o14
Semester: 2014/2015 winter
Name: Market Analysis
Major: Commodity Science
Study Type: first cycle
Course type: compulsory
Study Semester: 5
ECTS points: 2
Hours (Lectures / Tutorials / Other): 15 / 15 / 0
Lecturer: dr hab. Marek Prymon prof. nadzw. UE
Language of instruction: Polish
Endlish possible

Learning outcomes: Knowledge The student has got a knowledge of the role of market information and of the market information system in the decision making process E1A_W04. He or she knows and understands the fundamental processes of market analysis : planning the research project,data collection,data analysis and interpretation of data and preaparing research reports. An essential effect is also possesing of capabilities to adjust research methods to market situation, E1A_W06. Skills A graduate is capable of analysing the causes and the very development of market processes , E1A_U01. He or she can define the market problem of an organization and to use basic qualitative and quantitative methods of market analysis, inluding the methods of market forecasting , E1A_U05.

Competences: The student understands the use of market analysis in the process of satisfying people's needs. He or she can interpret the ethical context of research activities E1A_K09

Prerequisites: Macroeconomics and microeconomics, statistics

Course content: The scope of market analysis. Research firms. The process of market analysis.Methods of market analysis

Recommended literature: Mruk H.(red.),Analiza rynku, PWE Warszawa 2003 Duliniec E., Badania marketingowe w zarządzaniu przedsiębiorstwem, PWN, Warszawa 2003 Prymon M., Badania marketingowe w aspektach menedżerskich, UE Wrocław 2009

Assessment methods: Classes evaluated on the basis of individual projects. Participation in lectures is evaluated on the basis of written test. Final evaluation consists of evaluation earned on classes (50 per cent) and evaluation earned on written test (50 per cent)

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