ECTS
ECTS Course Catalogue
Course details
Course code: RESS10121o14Semester: 2014/2015 winter
Name: Strategic management
Major: Economics
Study Type: first cycle
Course type: compulsory
Study Semester: 1
ECTS points: 4
Hours (Lectures / Tutorials / Other): 30 / 15 / 0
Lecturer: prof. dr hab. Marek Prymon
Language of instruction: Polish / English
Learning outcomes: During the course students learn the strategic approach to company’s management, and learn the processes of analysis,planning and control of the strategy.
Competences: The graduates gain competence in the use of basic methods of strategic analysis and competence in planning the strategy for a company.
Prerequisites: Microeconomics, marketing
Course content: Approaches to managment: planned strategies,strategies based on a strategic position, resource based strategy and evolving strategies. The strategy formulating process. Environmental analysis. Resources analysis. Strategic goals and mission,vision and the business model.Typology of strategies. Analysis of strategies adopted by contemporary companies.
Recommended literature: Urbanowska-Sojkin E.,Banaszyk P.,Witczak H.;Zarządzanie strategiczne przedsiębiorstwem,PWE,Warszawa 2004 Krupski R.(red.)Zarządzanie strategiczne.Koncepcje.Metody.AE Wrocław 2003 Rokita J.:Zarządzanie strategiczne,PWE,Warszawa 2005 Gierszewska G.Romanowska M:Analiza strategiczna przedsiębiorstwa,PWE Warszawa 2003 Jenkins M.,Amrosini V.:Strategic management,Palgrave 2002
Assessment methods: Evaluation on classes is based on completion of a project.Participation in lectures in evaluated on basis of written test. Final evalution is based on evaluation on classes (50%) and written test (50%).
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