ECTS
ECTS Course Catalogue
Course details
Course code: BHS20068f14Semester: 2014/2015 summer
Name: Management and Marketing in Animal Production
Major: Animal Science
Study Type: second cycle
Course type: optional
Study Semester: 1
ECTS points: 3
Hours (Lectures / Tutorials / Other): 15 / 20 / 0
Lecturer: dr hab. Damian Knecht, prof. nadzw.
Language of instruction: Polish
Learning outcomes: Knowledge: Student W01 - knows the origin of marketing and management in agricultural enterprises [BH2_W05]; [R2A_W03]; W02 - has a general knowledge of marketing strategies and marketing mix in the agricultural sector [BH1_W03]; [R2A_W02]; W03 - knows the role of marketing in shaping food consumption [BH2_W15; BH2_W17]; [R2A_W07]; [R2A_W09]; W04 - explains the modern concepts of marketing in agriculture [BH2_W14]; [R2A_W06]. Skills: U1 - implement elements of the marketing mix and human resources managementin the business enterprise culture [BH2_U12, R2A_U07].
Competences: Personal and social competences (attitudes and behaviors): K1 - is aware of the responsibility for the tasks commonly performed in the team [BH2_K01, R2A_K01].
Prerequisites: Prerequisites: Basic of Marketing
Course content: Course contents: To familiarize students with the basic premises and principles of marketing management as a concept of operation of enterprises and other organizations in the agricultural market. Learning to think in terms of businessin the process of formulating corporate strategy and choice ofimplementation. Develop students’ ability to apply procedures and instruments of modern management.
Recommended literature: 1. Knecht Z.: Zarządzanie i planowanie marketingowe, Warszawa, 2004; 2. Urban S.: Marketing produktów spożywczych, Wydawnictwo Akademii Ekonomicznej, Wrocław, 1996; 3. Koźmiński A., Piotrowski W.: Zarządzanie, teoria i praktyka; PWN, Warszawa, 1999; 4. Knecht D. red.: Kierowanie na rynku żywnościowym, Wydawnictwo Wyższej Szkoły Zarządzania „Edukacja”, Wrocław, 2000; 5. Knecht D., Zawada A.: Marketing – podstawy, badania, aktywizacja sprzedaży, kultura obsługi klienta, Wrocław, 1998.
Assessment methods: During exercises will be verified skills: U1 and competences: K1. Verification of listed education effects will occur based on the assessment of student work related to the preparation of the project. Students will be divided into groups of five pearsons as a maximum. Each student will be responsible for the implementation of a specific part of the project. The project involves nine sections, which are consistent with the detailed topics of exercises. Proper implementation of the 6 elements is the basis to pass. Each student in the group will present an element of planning, from which will be chosen the best vision of the functioning of the agricultural enterprise. The basis for complete the course is a pass of exercises. Knowledge (W1, W2, W3, W4) will be verified at lectures, on the basis of the exam consists of 5 problem questions. The duration of the exam is 60 minutes. To pass an exam the student must correctly answer at least three questions. Persons who did not pass an exam at the first time, will proceed to the exam in the second term in the same form.
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