ECTS
ECTS Course Catalogue
Course details
Course code: NBSS20080f15Semester: 2015/2016 winter
Name: Marketing in Food Industry
Major: Biotechnology
Study Type: second cycle
Course type: optional
Study Semester: 2
ECTS points: 2
Hours (Lectures / Tutorials / Other): 0 / 30 / 0
Lecturer: dr Marek Nowak
Language of instruction: Polish
Learning outcomes: At the end of the course a student is capable of conducting unassisted marketing research, estimating and interpreting the research results, and using it in food production administration.
Competences: Knowledge and practical skills gained in the course of the study are essential for food production administration and for work in sales and marketing departments of catering and food enterprises.
Prerequisites: Economics
Course content: Market research, marketing information, methods of marketing analysis, marketing forecasting and planning, marketing mix in food production, product, price, distribution, promotion, marketing management.
Recommended literature: Literatura przedmiotu: • Altkorn J., Podstawy marketingu. Instytut Marketingu, Kraków 2006. • Kotler P., Marketing. Rebis, Poznań 2009. Literatura uzupełniająca: • Urban S., Marketing produktów spożywczych. Wydawnictwo UE we Wrocławiu, 2008.
Assessment methods: Marketing analysis project, minimum of knowledge to pass: 60%.
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