Courses list

Wersja polska

Course code: RIPS10143o14
Semester: 2014/2015 summer
Name: Market research
Major: Production Engineering and Management
Study Type: first cycle
Course type: compulsory
Study Semester: 6
ECTS points: 3
Hours (Lectures / Tutorials / Other): 15 / 15 / 0
Lecturer: Prof. dr hab. Marek Prymon
Language of instruction: Polish
English possible

Learning outcomes: Knowledge: Student knows and understands the fundamental processes of market research: planning the research project,data collection,data analysis and interpretation of data and preparing the research report. An essential effect is also possessing of capabilities to adjust research methods to market situation. Skills: A graduate is capable of understanding market processes and their role in an enterprise.He or she is also capable of using basic quantitiative and qualitative methods of market research.

Competences: Social competencies: The student is conscious of societal and ethical role of enterprise's activities in the market.

Prerequisites: none

Course content: The scope of market research. Research firms. The process of market research. Methods of market research.

Recommended literature: 1. Kędzior Z.,Badania rynku. Metody i zastosowania,PWE 2004 2. Mruk H. (red.) Analiza rynku. PWE, Warszawa 2003 3. Duliniec E.,Badania marketingowe w zarządzaniu przedsiębiorstwem, PWN, Warszawa 2003 4. Prymon M., Badania marketingowe w aspektach menedżerskich,UE Wrocław 2009

Assessment methods: Knowledge is evaluated on the basis on written tests on both classes and final exam. Skills are evaluated on the on the basis of individual projects. Projects require capabilities to use research methods. Social competencies are evaluated through solving case studies ilustrating ethical and social problems an enterprise faces in the market. Final evaluation consists of evaluation earned on classes (50%) and evaluation earned on written test (50%)

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