ECTS
ECTS Course Catalogue
Course details
Course code: RESS10285o17Semester: 2017/2018 winter
Name: Market research
Major: Economics
Study Type: first cycle
Course type: compulsory
Study Semester: 3
ECTS points: 3
Hours (Lectures / Tutorials / Other): 15 / 15 / 0
Lecturer: prof. dr hab. Marek Prymon
Language of instruction: Polish / English
Learning outcomes: During lectures and classes the students learn principal processes of market analysis; designing analytical activities,data gathering,data analysis and interpretation and elaborating research reports.As an important effect is possessing the knowledge of adjusting research methods to market conditions of a company
Competences: The graduates gain capability of defining research problems,planning the reasearch and using principal methods of market analysis ,both qualitative and quantitative.
Prerequisites: Microeconomics
Course content: The structure of objects of market analysis. Institutions involved in market analysis. The overall process of market analysis.Methods of market analysis.
Recommended literature: Mruk H.(ed.),Market analysis,PWE Warszawa 2003 Duliniec E.,Marketing research in company’s management,PWN Warszawa 2009 Prymon M.,Managerial aspects of marketing research,UE,Wroclaw 2009
Assessment methods: Evaluation on classes are based on completion of research projects.Participation in lectures is evaluated on the basis of written exam test.Final evaluation consists of :50% on evaluation on classes and 50% written exam test.
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