ECTS
ECTS Course Catalogue
Course details
Course code: RIPS10055o17Semester: 2017/2018 winter
Name: Marketing
Major: Production Engineering and Management
Study Type: first cycle
Course type: compulsory
Study Semester: 3
ECTS points: 2
Hours (Lectures / Tutorials / Other): 15 / 15 / 0
Lecturer: dr Marek Nowak
Language of instruction: Polish / English
Learning outcomes: Knowledge: Student has theoretical and practical knowledge of marketing analysis. He uses methods of classification of markets and assesses their value. Student is knowledgeable about the principles of marketing research methodology. Skills; Student recognizes marketing problems of companies. Independently, student plans and performs a marketing analysis of the company and uses the resulting conclusions in bussines management.
Competences: Social competence: The student understands the need to recognize and satisfy the needs of the client as an integral part of quality management in the enteprise.
Prerequisites: Microeconomics, macroeconomics
Course content: Consumer’s needs. Classifaction and characterization of markets. Factors influencing consumer demand and levels of prices. Consumer’s behaviour theory. Marketing research methodology. Marketing management.
Recommended literature: 1. Altkorn J. Podstawy marketingu. Instytut Marketingu. Kraków 2006. 2. Kotler P. Marketing. Rebis 2009
Assessment methods: Knowledge: Written exam. Skills: Evaluation of the project of marketing analysis. Social competence: Validation of the selection of primary and secondary sources of marketing information. Evaluation of marketing analysis and presentation of its findings.
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