ECTS
ECTS Course Catalogue
Course details
Course code: AGS10053f16Semester: 2016/2017 summer
Name: Territorial marketing (Elective block VI - rural development)
Major: (Agrobiznes)
Study Type: first cycle
Course type: optional
Study Semester: 6
ECTS points: 4
Hours (Lectures / Tutorials / Other): 15 / 30 / 0
Lecturer: dr Magdalena Raftowicz-Filipkiewicz
Language of instruction: Polish
Learning outcomes: Knowledge Student has a basic knowledge of economics and business organizations operating in rural areas Student has knowledge of the importance of non-agricultural activities, including tourism in rural development. Skills Student can take advantage of market information for planning and decision-making in the activities of interest. Student has the ability to communicate with the institutions of agribusiness environment. Student can seek new solutions to solve the problems. Student performs under the direction of mentor simple research tasks in the field of business. Student is able to interpret the results and formulate correct conclusions
Competences: Student is able to work individually and in a group, taking on different roles.
Prerequisites: Basics of marketing, microeconomics, macroeconomics, regional policy
Course content: Genesis and evolution of territorial marketing Tools of territorial marketing, the concept of territorial marketing-mix Competition and competitiveness of places Territorial marketing in the context of sustainable development Analysis of selected examples of marketing activities of countries, regions and cities Evaluation of the effectiveness of territorial marketing
Recommended literature: Compulsory: M. Florek, Podstawy marketingu terytorialnego, Wyd. AE Poznań, 2007.A. Szromnik, Marketing terytorialny, Miasto i region na rynku, Wyd. Oficyna, Kraków 2007. optional: A. Duda (red.), Public relations miast i regionów, Difin, Warszawa 2010.
Assessment methods: at classes (50%) + grade obtained at lectures (50%)
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