ECTS
ECTS Course Catalogue
Course details
Course code: NTSS10146o11Semester: 2011/2012 winter
Name: Marketing
Major: Food Technology and Nutrition
Study Type: first cycle
Course type: compulsory
Study Semester: 7
ECTS points: 2
Hours (Lectures / Tutorials / Other): 24 / 0 / 0
Lecturer: dr Marek Nowak
Language of instruction: Polish
Learning outcomes: At the end of the course student is capable of doing unassisted marketing research, estimating and interpreting the research results, and using it in business administration.
Competences: Knowledge and practical skills gained in the course of the study are essential for food production administration and for work in sales and marketing departments of catering and food enterprises.
Prerequisites: Economics
Course content: Consumers needs, products, classification and characterization of markets, factors influencing consumer demand and price levels, consumer behaviour theory, marketing research methodology, marketing management.
Recommended literature: 1. Altkorn J.: Podstawy marketingu. Instytut Marketingu, Kraków 2003; 2. Kotler P.: Marketing. Analiza, planowanie, wdrażanie i kontrola. Felberg SJA, Warszawa 1999; 3. Cholewicka-Goździk K. (red.): Marketing w agrobiznesie. Materiały dla studentów akademii rolniczych. Fundacja Pomocy dla Rolnictwa, Warszawa 1997.
Assessment methods: Written exam; minimum of knowledge to pass: 60%.
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