ECTS
ECTS Course Catalogue
Course details
Course code: BHS20071f13Semester: 2013/2014 winter
Name: BASIS OF ORGANIZATION AGROTOURISM
Major: Animal Science
Study Type: second cycle
Course type: optional
Study Semester: 2
ECTS points: 3
Hours (Lectures / Tutorials / Other): 15 / 20 / 32
Lecturer: dr hab. Damian Knecht, prof. UP
Language of instruction: Polish
Learning outcomes: Knowledge: W01 - knows the origin of the formation of agritourism enterprises [BH2_W05]; [R2A_W03]; W02 - has general knowledge about the strategy of creating working farm [BH2_W03]; [R2A_W02]; W03 - knows the role of marketing in action working farm [BH2_W15; BH2_W17]; [R2A_W07]; [R2A_W09]; W04 - explains the modern concepts ofmanagement and furnishing the grounds and buildings [BH2_W14]; [R2A_W06]. Skills: U01 - properly planned strategy of the company agriturismo [BH2_U01]; [R2A_U01]; U02 - have mastered the basic methods of organization of agritourism activities [BH2_U02]; [R2A_U02]; [R2A_U03]; U03 - carry out the tourism development program [BH2_U11]; [R2A_U07].
Competences: Personal and social competences (attitudes and behaviors): K01 - understand the effects of market phenomena compared with working farm [BH2_K03; BH2_K06]; [R2A_K03]; [R2A_K06]; K02 - no sense of responsibility for the tasks commonly performed in the band [BH2_K01]; [R2A_K01]; K03 - has a responsibility in the conduct of agritourism [BH2_K02]; [R2A_K02].
Prerequisites: Prerequisites: Basics of Management and Marketing
Course content: ourse contents: Tourism, a division of the national economy with particular emphasis on rural tourism.The concept of rural tourism and rural tourism. Determinants of tourism development in rural areas.Agritourismproducts and their structure. Marketingservices,tourism. Thecategorization ofruralaccommodation. Legal and administrativerequirements. Economic effects associated with agri-tourismactivity(costs, prices,income). Rural tourism inWestern Europe. Development ofrural tourismin Poland and Lower Silesia.
Recommended literature: 1. Drzewiecki M.: Podstawy agroturystyki,Oficyna Wydawnicza Ośrodka Postępu Organizacyjnego, Bydgoszcz, 2001. 2. Knecht D., Knecht M.: Marketing w turystyce i rekreacji, Wyd. “Maria”, Wrocław, 2005. 3. Kutkowska B.: Podstawy agroturystyki ze szczególnym uwzględnieniem agroturystyki na Dolnym Śląsku, Wyd. AR Wrocław, 2003. 4. Świetlikowska U.: Agroturystyka, Wyd. SGGW, Warszawa, 2000. 5. Knecht D.: Agroturystyka w agrobiznesie, Wydawnictwo C.H. Beck, Warszawa, 2009.
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