ECTS
ECTS Course Catalogue
Course details
Course code: BHS10033o14Semester: 2014/2015 winter
Name: Base of Marketing
Major: Animal Science
Study Type: first cycle
Course type: compulsory
Study Semester: 3
ECTS points: 2
Hours (Lectures / Tutorials / Other): 15 / 15 / 0
Lecturer: dr hab. Damian Knecht, prof. UP
Language of instruction: Polish
Learning outcomes: Knowledge: W1 - know the origin and scope of marketing in agriculture [BH1_W05, R1A_W02, InzA_W03]; W2 - has a general knowledge of marketing strategies and marketing mix in the agricultural sector [BH1_W19, R1A_W07, InzA_W04]; W3 - knows the role of marketing in shaping food consumption [BH1_W21, R1A_W02, R1A_W04, R1A_W09, InzA_W04]; W4 - explains the modern concepts of marketing in agriculture [BH1_W22, R1A_W09]. Skills: U1 - properly planned marketing strategy the agricultural enterprise [BH1_U01, R1A_U01, R1A_U03, InzA_U01, InzA_U04]; U2 - have mastered basic methods of marketing mix [BH1_U02, R1A_U02].
Competences: Personal and social competences (attitudes and behaviors): K1 - is aware of the responsibility for the tasks commonly performed in the team [BH1_K02, R1A_K02].
Prerequisites: Prerequisites: none
Course content: To acquaint students with the basic premises and principles of marketing orientation as a concept of operations of businesses and other organizations in the market. Learning to think in terms of marketing in the process of formulating corporate strategy and choice of its implementation. Developing students' ability to use procedures and instruments of marketing. Learning fundamentals to organize and control marketing activities in the enterprise.
Recommended literature: 1. Knecht Z.: Zarządzanie i planowanie marketingowe, Warszawa, 2004; 2. Urban S.: Marketing produktów spożywczych, Wydawnictwo Akademii Ekonomicznej, Wrocław, 1996; 3. Koźmiński A., Piotrowski W.: Zarządzanie, teoria i praktyka; PWN, Warszawa, 1999; 4. Knecht D. red.: Kierowanie na rynku żywnościowym, Wydawnictwo Wyższej Szkoły Zarządzania „Edukacja”, Wrocław, 2000; 5. Knecht D., Zawada A.: Marketing – podstawy, badania, aktywizacja sprzedaży, kultura obsługi klienta, Wrocław, 1998.
Assessment methods: Knowledge (W1, W2, W3, W4) will be verified at lectures, on the basis of the exam consists of 5 problem questions. The duration of the exam is 60 minutes. To pass an exam the student must correctly answer at least three questions. Persons who did not pass an exam at the first time, will proceed to the exam in the second term in the same form. During the realization of the course will be verified skills: U1, U2 and competences: K1. Verification of listed education effects will occur based on the assessment of student work related to the preparation of the project. Students will be divided into groups of five pearsons as a maximum. Each student will be responsible for the implementation of a specific part of the project. Will be assessed teamwork taking into account the contribution of each student.
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