ECTS
ECTS Course Catalogue
Course details
Course code: PSS10174o15Semester: 2015/2016 winter
Name: Public relations
Major: (przedmioty społeczne i humanistyczne)
Study Type: first cycle
Course type: compulsory
Study Semester: 0
ECTS points: 1
Hours (Lectures / Tutorials / Other): 30 / 0 / 0
Lecturer: dr Agnieszka Piasecka, dr Aleksandra Hulewska, dr Maria Gmerek-Maciuk
Language of instruction: Polish
Learning outcomes: Knowledge: Knows the basic terminology that is used in the humanities and social sciences: knows the basic concepts of public relations, PR areas, models and phases (K_W01). Has a basic concept how to get other information on the topic of the course (R1A_W02). Has a basic knowledge of social relationships and is able to indicate the relationship between the humanities and the social and agricultural sciences, forestry, veterinary and natural (R1A_W02, R1A_W07, T1A_W08, T1A_W10, S1A_W01, S1A_W02, InzA_W03). Skills: Is ably looking for information, analyzes and uses the literature on the subject of the course (R1A_U01, P1A_U02, P1A_U03, T1A_U11). Uses specialized terminology in the language of the subject (R1A_U09, R1A_U010, WetA_UOUZ16). Is aware of the self-development (P1A_U11, WetA_UOUZ12). Recognizes issues, can act in accordance with applicable standards and principles (P1A_U02, P1A_U07, T1A_U12, WetA_UOUZ11).
Competences: Is able to work in a team, with taking different roles (R1A_K02, P1A_K02, T1A_K03, A1_K05, S1A_K02, WetA_KP11, InzA_K01). Understands the need for lifelong learning (R1A_K01, R1A_K07, P1A_K01, T1A_K01, S1A_K01, A1_K01, WetA_KP6). Is able to think and act creatively (R1A_K08, P1A_K08, T1A_K06, S1A_K04, InzA_K02). Correctly identifies dilemmas associated with making life and work choices, obeys ethical rules (R1A_K04, P1A_K04, T1A_K05, S1A_K04, A1_K06, WetA_KP2, InzA_K01).
Prerequisites: Humanities in the high school.
Course content: Public relations trends in a democratic system. Theoretical models and phases of the public relations. Media Relations. Internal communication. Local environment: relationship-building. Intercultural communication. Crisis and emergency risk communication. Social networking. Concepts of CSR (Corporate Social Responsibility). Branding. The visual elements in PR. Evaluation of the effectiveness of public relations. Monitoring the media and copyright law. Personal Branding. Selected legal aspects of public relations (press releases and copyright law). Revision.
Recommended literature: Black S., The practice of public relations, 4th ed., London 2013, Routledge. Budzyński W., Zarządzanie wizerunkiem firmy, Warszawa 2002, SGH. Olędzki J. (red.), Public relations w komunikowaniu społecznym i marketingu, Warszawa 2010, Instytut Dziennikarstwa Uniwersytetu Warszawskiego, Oficyna Wydawnicza Aspra-JR. Patterson K., Grenny J., Maxfield D., McMillan R.N, Switzler A., Influencer: The Power to Change Anything, First Edition: The Power to Change Anything, New York 2007, McGraw-Hill Education. Tworzydło D., Public relations – nie tylko Facebook, Rzeszów 2013, Newsline. Tworzydło D., Public relations: doświadczenia, badania, wątpliwości, Rzeszów 2011, Newsline. Wojcik K., Public relations: wiarygodny dialog z otoczeniem, Warszawa 2013, Wolters Kluwer Polska.
Assessment methods: Final evaluation of the lectures is a component of the scoring in the knowledge, skills and social competence. There are summed points obtained from the written test, activity, discussions, attendance and additional tasks. Knowledge shall be verified with the use of the written test. Written test includes two problem questions, to assess skills. Social competence are evaluated based on participation in class discussions and thematic attendance and performing additional tasks. Required level necessary to pass: 60%
Comment: Lectures, with elements of discussion and workshop.