ECTS
ECTS Course Catalogue
Course details
Course code: IPN20305o15Semester: 2015/2016 summer
Name: The Regional and Local Development and Territorial Marketing
Major: Land Management
Study Type: second cycle
Course type: compulsory
Study Semester: 2
ECTS points: 5
Hours (Lectures / Tutorials / Other): 18 / 18 / 0
Lecturer: dr Katarzyna Przybyła
Language of instruction: Polish / English
The course in English will be available if a minimum of 6 students sign up for a group.If less than 6 students sign up for the group, the course will be available in Polish with the possibility of individual support in English. Contact person: mgr Marta Szkaradkiewicz
Learning outcomes: Knowledge: Student is familiar with the concept of the region in terms of historical, cultural, administrative and social aspects. Student knows the rules of appointment and functioning of the Euro regions. Student knows the importance of the region in the development of local structures and understands the relationship between the local and regional development. Student is familiar with the concept of territorial marketing and place branding. Student knows the theories and methods of marketing research. Student acquires knowledge of the characteristics of territorial marketing. Student acknowledges the role of territorial marketing in stimulating local development. Student knows the techniques for assessing and creating the image of territorial units. Abilities: After completing the course student will be able perform a complex analysis of the determinants of regional and local development. Students will know how to indicate optimal path of development and cooperation of regions. Student will know how to carry out marketing analysis. Student will be able to indicate the product characteristics of territorial marketing and plan marketing activities. Student will understand the need for entrepreneurship and the importance of promotion and creating the image a territorial unit.
Competences: Social competences: Student is able to interact with other participants to complete the task, exchange skills, can take responsibility for the preparation of analyzes, evaluations, and development programs. Student is able to predict social and economic effects of the proposed actions.
Prerequisites: none
Course content: The processes of globalization and regionalization, "glocalization'; typology of regions; criteria for regionalization; regional and local economy; regional policy; regional policy actors, objectives, instruments; regional competitiveness; factors and features of regional development; theoretical concepts of regional development; territorial marketing (including place-branding, city marketing); marketing research and strategic urban development.
Recommended literature: Andy Pike, Andres Rodriguez-Pose, John Tomaney. Handbook of Local and Regional Development. Taylor & Francis, 2010. Andy Pike, Andres Rodriguez-Pose, John Tomaney. Local and Regional Development. Taylor & Francis, Oct 3, 2006. Philip Kotler (red). Marketing Places. Business & Economics, 2002. Z. Strzelecki (red.), Gospodarka regionalna i lokalna, PWN, Warszawa.2008 D. Strahl (red.), Metody oceny rozwoju regionalnego, Wydawnictwo AE, Wrocław2006. D. Stawasz (red.), Ekonomiczno-organizacyjne uwarunkowania rozwoju regionu teoria i praktyka, Wydawnictwo UŁ , Łódź2004. Korenik S. (red), Współczesne koncepcje przestrzennego rozwoju gospodarki i społeczeństwa, Wyd UE we Wrocławiu, Wrocław 2010 Szromnik A., Marketing terytorialny. Miasto i region na rynku, Oficyna Wolters Kluwer, Kraków2008.
Assessment methods: Projects submission and written exam
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