ECTS
ECTS Course Catalogue
Course details
Course code: RESN10123o12Semester: 2012/2013 winter
Name: Market Research
Major: Economics
Study Type: first cycle
Course type: compulsory
Study Semester: 5
ECTS points: 0
Hours (Lectures / Tutorials / Other): 12 / 12 / 0
Lecturer: dr inż. Krzysztof Rutkiewicz
Language of instruction: Polish
Learning outcomes: Learning outcomes: Students have knowledge about the systematic gathering and interpretation of information which refer to individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision-making.
Competences: Competences: Students are prepared to apply adequate methods to do market research depending on the different circumstances on the market in the context of decision-making.
Prerequisites: Prerequisites: Credits acquired in microeconomics and mathematics
Course content: The subject refers to a systematic, objective collection and analysis of data about a particular markets in the context of their functioning
Recommended literature: Recommended literature: Balicki A., Analiza rynku, Gdańsk 2002. Duliniec E., Badania marketingowe w zarządzaniu przedsiębiorstwem, PWN, Warszawa 2002. Kaczmarczyk S., Badania marketingowe. Metody i techniki, PWE, Warszawa 2002. Kędzior Z. (red.), Badania rynku. Metody zastosowania, PWE, Warszawa 2005. Kramer J. (red.), Badania rynkowe i marketingowe, PWE, Warszawa 1994. Mruk H. (red.), Analiza rynku, PWE, Warszawa 2003. Mynarski S., Analiza rynku: makromechanizmy, Kraków 2000. Mynarski S. (red.), Analiza rynku – systemy i mechanizmy, Kraków 1993. Mynarski S., Badania rynkowe w przedsiębiorstwie, Kraków 2001. Mynarski S., Badania rynkowe w warunkach konkurencji, Kraków 1995. Perenc J. (red.), Analiza i funkcjonowanie rynku, Szczecin 1998. Prymon M., Badania marketingowe w aspektach menedżerskich, Wrocław 2009. Sagan A., Badania marketingowe. Podstawowe kierunki, Kraków 2004. Styś A., Analiza rynku ze wspomaganiem komputerowym, Wrocław 1991.
Assessment methods: Class – written colloquium
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